PRICING OVERVIEW
BRAND DAY
| PRODUCT | PRICE G-CH | PRICE F-CH | PRICE G-/F-CH |
|---|---|---|---|
| Brand Day Desktop | CHF 16'000 | CHF 1'500 | CHF 17'500 |
| Brand Day Mobile | CHF 32'000 | CHF 3'000 | CHF 35'000 |
| Brand Day multidevice (Desktop & Mobile) | CHF 48'000 | CHF 4'500 | CHF 52'500 |
| Video Brand Day Desktop | CHF 17'000 | CHF 2'000 | CHF 19'000 |
| Video Brand Day Mobile | CHF 34'500 | CHF 4'000 | CHF 38'500 |
| Video Brand Day multidevice (Desktop & Mobile) | CHF 51'500 | CHF 6'000 | CHF 57'500 |
WELCOME AD
| PRODUCT | PRICE G-CH | PRICE F-CH | PRICE G-/F-CH |
|---|---|---|---|
| Welcome Ad static (Desktop & Mobile)* | CHF 22'000 | CHF 3'100 | CHF 25'100 |
| Welcome Ad Video (Desktop & Mobile)* | CHF 26'400 | CHF 3'750 | CHF 30'150 |
* bookable only national or G-CH / Production costs included
DESKTOP/TABLET (G-CH & F-CH)
| PRODUCT | CPM ROS | CPM CHANNEL | VISIBILITY |
|---|---|---|---|
| Wideboard | CHF 35 | CHF 40 | Ø 85% |
| Wideboard XL | CHF 50 | CHF 55 | Ø 83% |
| Video Wideboard Premium | CHF 55 | CHF 60 | Ø 86% |
| Halfpage Ad | CHF 35 | CHF 40 | Ø 94% |
| ImageHead** | CHF 70 | CHF 75 | Ø 95% |
| Poster Ad* | – | CHF 55 | Ø 93% |
| Video Poster Ad** | CHF 65 | CHF 70 | Ø N/A |
| Sitebar Ad / Liquid Ad** | CHF 50 | CHF 55 | Ø 93% |
| IAB Leaderboard | CHF 20 | CHF 23 | Ø 84% |
| IAB Rectangle | CHF 20 | CHF 23 | Ø 88% |
* No ROS price because these formats can only be played out on the fronts.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.
MOBILE (G-CH & F-CH)
| PRODUCT | CPM ROS | CPM CHANNEL | VISIBILITY |
|---|---|---|---|
| Rectangle | CHF 30 | CHF 33 | Ø 78% |
| Wideboard | CHF 25 | CHF 28 | Ø 80% |
| Fullpage AD / Ricchi | CHF 45 | CHF 50 | Ø 67% |
| Halfpage Ad | CHF 55 | CHF 60 | Ø 73% |
| ImageHead** | CHF 60 | CHF 65 | Ø 92% |
| Poster Ad* | – | CHF 55 | Ø 92% |
| Video Poster Ad** | CHF 60 | CHF 65 | Ø N/A |
| Vertical Video Ad | CHF 65 | CHF 72 | Ø N/A |
| Vertical Video Ad Max | CHF 70 | CHF 75 | Ø N/A |
| Midbreak Ad | CHF 75 | CHF 80 | Ø N/A |
* No ROS price because these formats can only be played out on the fronts.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.
CONTENT ADVERTISING
| PRODUCT | PRICE G-CH | PRICE F-CH | PRICE G-/F-CH |
|---|---|---|---|
| Native Story | CHF 11'000 | CHF 3'000 | CHF 14'000 |
| Content Bridge | CHF 7'500 | CHF 2'100 | CHF 9'600 |
| Promotion / Contest | CHF 8'800 | CHF 2'500 | CHF 11'300 |
| Social Media Extension (Instagram Story Slide / Video Feed Post) | CHF 2'200 | CHF 2'200 | CHF 4'400 |
SOCIAL MEDIA ADVERTISING
| PRODUCT | PRICE G-CH | PRICE F-CH | PRICE G-/F-CH |
|---|---|---|---|
| Street Survey | CHF 15'000 | CHF 15'000 | CHF 30'000 |
| Sponsored Video Social Media | CHF 18'000 | CHF 18'000 | CHF 36'000 |
| Sponsored Video Deluxe | CHF 23'000 | CHF 23'000 | CHF 46'000 |
| Social Media Fact Feed Post | CHF 11'000 | CHF 6'000 | CHF 17'000 |
| Social Media Fact Feed Post Video | CHF 12'000 | CHF 12'000 | CHF 24'000 |
| Social Media Competition | CHF 9'000 | CHF 5'000 | CHF 14'000 |
VIDEO ADS / BUMPER AD (G-CH & F-CH)
| PRODUCT | CPM ROS | CPM CHANNEL |
|---|---|---|
| Video Head** | CHF 70 | CHF 75 |
| Pre Roll Spot* | CHF 75 | - |
| Bumper Ad* | CHF 45 | - |
* Can only be booked ROS.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.
Prices valid from 01.01.2023. All prices gross in CHF and excl. VAT.
- Culture and events 30%
- Political advertising 15%
- Charitable institutions 30%
- Charitable institutions with Zewo certification 50%
QUESTIONS?
We are happy to help! You can reach us at:
+41 (0)44 508 39 71
sales@watson.ch
