PRICING ÜBERSICHT

Bild: watson

BRAND DAY

PRODUCT	PRICE G-CH	PRICE F-CH	PRICE G-/F-CH
Brand Day Desktop	CHF 13'500	-	CHF 15'000
Brand Day Mobile	CHF 26'000	-	CHF 29'000
Brand Day combination (Desktop & Mobile)	CHF 39'500	-	CHF 44'000
Video Brand Day Desktop	CHF 15'000	-	CHF 17'000
Video Brand Day Mobile	CHF 27'500	-	CHF 31'500
Video Brand Day combination (Desktop & Mobile)	CHF 42'500	-	CHF 48'500

WELCOME AD

PRODUCT	PRICE G-CH	PRICE F-CH	PRICE G-/F-CH
Welcome Ad static (Desktop & Mobile)*	CHF 22'000	-	25'100
Welcome Ad Video (Desktop & Mobile)*	CHF 26'400	-	30'150

* bookable only national or G-CH / Production costs included

DESKTOP/TABLET (G-CH & F-CH)

PRODUCT	CPM ROS	CPM CHANNEL	VISIBILITY
Wideboard	CHF 35	CHF 40	Ø 85%
Wideboard XL	CHF 50	CHF 55	Ø 83%
Video Wideboard Premium	CHF 55	CHF 60	Ø 86%
Maxiboard	CHF 25	CHF 28	Ø 84%
Halfpage Ad	CHF 35	CHF 40	Ø 94%
ImageHead**	CHF 60	CHF 65	Ø 95%
Poster Ad*	–	CHF 55	Ø 93%
Video Poster Ad**	CHF 65	CHF 70	Ø N/A
Sitebar Ad / Liquid Ad**	CHF 50	CHF 55	Ø 93%
IAB Leaderboard	CHF 20	CHF 23	Ø 84%
IAB Skyscraper	CHF 25	CHF 28	Ø 93%
IAB Rectangle	CHF 20	CHF 23	Ø 88%

* No ROS price because these formats can only be played out on the fronts.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.

MOBILE (G-CH & F-CH)

PRODUCT	CPM ROS	CPM CHANNEL	VISIBILITY
Rectangle	CHF 30	CHF 33	Ø 78%
Wideboard	CHF 25	CHF 28	Ø 80%
Fullpage AD / Ricchi	CHF 45	CHF 50	Ø 67%
Halfpage Ad	CHF 55	CHF 60	Ø 73%
Banner	CHF 20	CHF 23	Ø 74%
ImageHead**	CHF 60	CHF 65	Ø 92%
Poster Ad*	–	CHF 55	Ø 92%
Video Poster Ad**	CHF 60	CHF 65	Ø N/A
Vertical Video Ad	CHF 65	CHF 72	Ø N/A
Vertical Video Ad Max	CHF 70	CHF 75	Ø N/A
Midbreak Ad	CHF 75	CHF 80	Ø N/A

* No ROS price because these formats can only be played out on the fronts.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.

CONTENT ADVERTISING

PRODUCT	PRICE G-CH	PRICE F-CH	PRICE G-/F-CH
Native Story	CHF 11'000	CHF 3'000	CHF 14'000
Native Video incl. Social Media Extension	CHF 18'000	CHF 4'500	CHF 22'500
Content Bridge	CHF 7'500	CHF 2'100	CHF 9'600
Content Bridge Ad Exclusivity	CHF 2'500	CHF 500	CHF 3'000
Promotion / Contest	CHF 8'800	CHF 2'500	CHF 11'300
Social Media Extension (Instagram Story Slide / Video Feed Post)	CHF 2'200	CHF 2'200	CHF 4'400

SOCIAL MEDIA ADVERTISING

PRODUCT	PRICE G-CH	PRICE F-CH	PRICE G-/F-CH
Street Survey	CHF 15'000	CHF 15'000	CHF 30'000
Sponsored Video Social Media	CHF 18'000	CHF 18'000	CHF 36'000
Sponsored Video	CHF 23'000	CHF 23'000	CHF 46'000
Social Media Fact Feed Post	CHF 11'000	CHF 6'000	CHF 17'000
Social Media Fact Feed Post Video	CHF 12'000	CHF 12'000	CHF 24'000
Social Media Competition	CHF 9'000	CHF 5'000	CHF 14'000

VIDEO ADS / BUMPER AD (G-CH & F-CH)

PRODUCT	CPM ROS	CPM CHANNEL
Video Head**	CHF 60	CHF 65
Pre Roll Spot*	CHF 75	-
Bumper Ad*	CHF 45	-

* Can only be booked ROS.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.

Prices valid from 01.01.2023. All prices gross in CHF and excl. VAT.

SPECIAL DISCOUNTS

- Education and training 15%
- Culture and events 30%
- Political advertising 15%
- Charitable institutions 30%
- Charitable institutions with Zewo certification 50%