PRICING ÜBERSICHT

Bild: watson

PRICING OVERVIEW

BRAND DAY

PRODUCT	PRICE G-CH	PRICE F-CH	PRICE G-/F-CH
Brand Day Desktop	CHF 12'000	CHF 1'500	CHF 13'500
Brand Day Mobile	CHF 22'000	CHF 3'000	CHF 25'000
Brand Day combination (Desktop & Mobile)	CHF 34'000	CHF 4'500	CHF 34'650

WELCOME AD

PRODUCT	PRICE G-CH	PRICE F-CH	PRICE G-/F-CH
Welcome Ad static (Desktop & Mobile)*	CHF 17'000	CHF N/A	CHF 18'500
Welcome Ad Video / 3D (Desktop & Mobile)*	CHF 21'000	CHF N/A	CHF 23'000

* bookable only national or G-CH / Production costs included

DESKTOP/TABLET (G-CH & F-CH)

PRODUCT	CPM ROS	CPM CHANNEL	VISIBILITY
Wideboard	CHF 32	CHF 36	Ø 84%
Wideboard XL	CHF 48	CHF 52	Ø 83%
Maxiboard	CHF 27	CHF 30	Ø 84%
Halfpage Ad	CHF 36	CHF 40	Ø 93%
ImageHead**	CHF 62	CHF 70	Ø 95%
Poster Ad*	–	CHF 60	Ø 93%
Video Poster Ad**	CHF 65	CHF 72	Ø N/A
Sitebar Ad / Liquid Ad**	CHF 52	CHF 56	Ø 93%
IAB Leaderboard	CHF 20	CHF 23	Ø 84%
IAB Skyscraper	CHF 24	CHF 28	Ø 93%
IAB Rectangle	CHF 18	CHF 21	Ø 88%
Wallpaper	CHF 64	CHF 68	Ø 95%

* No ROS price because these formats can only be played out on the fronts.
** With a minimum booking volume of CHF 10,000/campaign, watson assumes the production costs.

MOBILE (G-CH & F-CH)

PRODUCT	CPM ROS	CPM CHANNEL	VISIBILITY
Rectangle	CHF 32	CHF 36	Ø 76%
Wideboard	CHF 25	CHF 28	Ø 80%
Fullpage AD / Ricchi	CHF 48	CHF 52	Ø 67%
Halfpage Ad	CHF 58	CHF 62	Ø 73%
Banner	CHF 17	CHF 19	Ø 74%
ImageHead**	CHF 62	CHF 70	Ø 92%
Poster Ad*	–	CHF 56	Ø 92%
Video Poster Ad**	CHF 61	CHF 67	Ø N/A

* No ROS price because these formats can only be played out on the fronts.
** With a minimum booking volume of CHF 10,000/campaign, watson assumes the production costs.

IN READ (G-CH & F-CH)

PRODUCT	CPM ROS	CPM CHANNEL
InRead Flow*	CHF 55	CHF 60
InRead Carousel*	CHF 55	CHF 60
InRead Canvas*	CHF 55	CHF 60
InRead Scroller*	CHF 55	CHF 60
InRead Cinemagraph*	CHF 55	CHF 60
InRead Slideshow*	CHF 55	CHF 60

* With a minimum booking volume of CHF 10,000/campaign, watson assumes the production costs.

CONTENT ADVERTISING

PRODUCT	PRICE G-CH	PRICE F-CH	PRICE G-/F-CH
Native Story	CHF 13'000	CHF 3'300	CHF 16'300
Native Video incl. Social Media Extension	CHF 20'200	CHF 5'300	CHF 25'500
Content Bridge	CHF 8'500	CHF 1'800	CHF 10'300
Promotion / Contest	CHF 8'800	CHF 3'200	CHF 12'000
Social Media Extension (Instagram Story Slide / Video Feed Post)	CHF 2'200	CHF 800	CHF 3'000

SOCIAL MEDIA ADVERTISING

PRODUCT	PRICE G-CH	PRICE F-CH	PRICE G-/F-CH
Sponsored Video Social Media	CHF 25'000	CHF 25'000	CHF 50'000
Social Media Fact Feed Post	CHF 8'800	CHF 2'200	CHF 11'000
Social Media Fact Feed Post Video	CHF 7'500	CHF 7'500	CHF 15'000

VIDEO ADS / BUMPER AD (G-CH & F-CH)

PRODUCT	CPM ROS	CPM CHANNEL
Video Head**	CHF 70	CHF 78
Pre Roll Spot*	CHF 75	-
Bumper Ad*	CHF 45	-
Teads InRead Landscape (Standard)	CHF 55	CHF 60
Teads InRead Square	CHF 55	CHF 60
Teads InRead Vertical	CHF 70	CHF 75

* Can only be booked ROS.
** With a minimum booking volume of CHF 10,000/campaign, watson assumes the production costs.

Prices valid from 01.01.2023. All prices gross in CHF and excl. VAT.

SPECIAL DISCOUNTS

- Education and training 15%
- Culture and events 30%
- Political advertising 15%
- Charitable institutions 30%
- Charitable institutions with Zewo certification 50%

QUESTIONS?

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