BRAND DAY
| PRODUCT |
PRICE G-CH |
PRICE F-CH |
PRICE G-/F-CH |
| Brand Day Desktop |
CHF 13'500 |
- |
CHF 15'000 |
| Brand Day Mobile |
CHF 26'000 |
- |
CHF 29'000 |
| Brand Day combination (Desktop & Mobile) |
CHF 39'500 |
- |
CHF 44'000 |
| Video Brand Day Desktop |
CHF 15'000 |
- |
CHF 17'000 |
| Video Brand Day Mobile |
CHF 27'500 |
- |
CHF 31'500 |
| Video Brand Day combination (Desktop & Mobile) |
CHF 42'500 |
- |
CHF 48'500 |
WELCOME AD
| PRODUCT |
PRICE G-CH |
PRICE F-CH |
PRICE G-/F-CH |
| Welcome Ad static (Desktop & Mobile)* |
CHF 22'000 |
- |
25'100 |
| Welcome Ad Video (Desktop & Mobile)* |
CHF 26'400 |
- |
30'150 |
* bookable only national or G-CH / Production costs included
DESKTOP/TABLET (G-CH & F-CH)
| PRODUCT |
CPM ROS |
CPM CHANNEL |
VISIBILITY |
| Wideboard |
CHF 35 |
CHF 40 |
Ø 85% |
| Wideboard XL |
CHF 50 |
CHF 55 |
Ø 83% |
| Video Wideboard Premium |
CHF 55 |
CHF 60 |
Ø 86% |
| Maxiboard |
CHF 25 |
CHF 28 |
Ø 84% |
| Halfpage Ad |
CHF 35 |
CHF 40 |
Ø 94% |
| ImageHead** |
CHF 60 |
CHF 65 |
Ø 95% |
| Poster Ad* |
– |
CHF 55 |
Ø 93% |
| Video Poster Ad** |
CHF 65 |
CHF 70 |
Ø N/A |
| Sitebar Ad / Liquid Ad** |
CHF 50 |
CHF 55 |
Ø 93% |
| IAB Leaderboard |
CHF 20 |
CHF 23 |
Ø 84% |
| IAB Skyscraper |
CHF 25 |
CHF 28 |
Ø 93% |
| IAB Rectangle |
CHF 20 |
CHF 23 |
Ø 88% |
* No ROS price because these formats can only be played out on the fronts.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.
MOBILE (G-CH & F-CH)
| PRODUCT |
CPM ROS |
CPM CHANNEL |
VISIBILITY |
| Rectangle |
CHF 30 |
CHF 33 |
Ø 78% |
| Wideboard |
CHF 25 |
CHF 28 |
Ø 80% |
| Fullpage AD / Ricchi |
CHF 45 |
CHF 50 |
Ø 67% |
| Halfpage Ad |
CHF 55 |
CHF 60 |
Ø 73% |
| Banner |
CHF 20 |
CHF 23 |
Ø 74% |
| ImageHead** |
CHF 60 |
CHF 65 |
Ø 92% |
| Poster Ad* |
– |
CHF 55 |
Ø 92% |
| Video Poster Ad** |
CHF 60 |
CHF 65 |
Ø N/A |
| Vertical Video Ad |
CHF 65 |
CHF 72 |
Ø N/A |
| Midbreak Ad 4k |
CHF 75 |
CHF 80 |
Ø N/A |
* No ROS price because these formats can only be played out on the fronts.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.
IN READ (G-CH & F-CH)
| PRODUCT |
CPM ROS |
CPM CHANNEL |
| InRead Flow* |
CHF 55 |
CHF 60 |
| InRead Carousel* |
CHF 55 |
CHF 60 |
| InRead Canvas* |
CHF 55 |
CHF 60 |
| InRead Scroller* |
CHF 55 |
CHF 60 |
| InRead Cinemagraph* |
CHF 55 |
CHF 60 |
| InRead Slideshow* |
CHF 55 |
CHF 60 |
* For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.
CONTENT ADVERTISING
| PRODUCT |
PRICE G-CH |
PRICE F-CH |
PRICE G-/F-CH |
| Native Story |
CHF 11'000 |
CHF 3'000 |
CHF 14'000 |
| Native Video incl. Social Media Extension |
CHF 18'000 |
CHF 4'500 |
CHF 22'500 |
| Content Bridge |
CHF 7'500 |
CHF 2'100 |
CHF 9'600 |
| Content Bridge Ad Exclusivity |
CHF 2'500 |
CHF 500 |
CHF 3'000 |
| Promotion / Contest |
CHF 8'800 |
CHF 2'500 |
CHF 11'300 |
| Social Media Extension (Instagram Story Slide / Video Feed Post) |
CHF 2'200 |
CHF 2'200 |
CHF 4'400 |
SOCIAL MEDIA ADVERTISING
| PRODUCT |
PRICE G-CH |
PRICE F-CH |
PRICE G-/F-CH |
| Street Survey |
CHF 15'000 |
CHF 15'000 |
CHF 30'000 |
| Sponsored Video Social Media |
CHF 18'000 |
CHF 18'000 |
CHF 36'000 |
| Sponsored Video |
CHF 23'000 |
CHF 23'000 |
CHF 46'000 |
| Social Media Fact Feed Post |
CHF 11'000 |
CHF 6'000 |
CHF 17'000 |
| Social Media Fact Feed Post Video |
CHF 12'000 |
CHF 12'000 |
CHF 24'000 |
VIDEO ADS / BUMPER AD (G-CH & F-CH)
| PRODUCT |
CPM ROS |
CPM CHANNEL |
| Video Head** |
CHF 60 |
CHF 65 |
| Pre Roll Spot* |
CHF 75 |
- |
| Bumper Ad* |
CHF 45 |
- |
| Teads InRead Landscape (Standard) |
CHF 55 |
CHF 60 |
| Teads InRead Square |
CHF 55 |
CHF 60 |
| Teads InRead Vertical |
CHF 70 |
CHF 75 |
* Can only be booked ROS.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.
Prices valid from 01.01.2023. All prices gross in CHF and excl. VAT.
