commercialization

PRICING ÜBERSICHT

Eichhörnchen mit Swoosh und Nuss
Bild: watson

PRICING OVERVIEW

27.05.2024, 11:25

BRAND DAY

PRODUCT PRICE G-CH PRICE F-CH PRICE G-/F-CH
Brand Day Desktop CHF 13'500 CHF 1'500 CHF 15'000
Brand Day Mobile CHF 26'000 CHF 3'000 CHF 29'000
Brand Day combination (Desktop & Mobile) CHF 39'500 CHF 4'500 CHF 44'000
Video Brand Day Desktop CHF 15'000 CHF 2'000 CHF 17'000
Video Brand Day Mobile CHF 28'000 CHF 4'000 CHF 32'000
Video Brand Day combination (Desktop & Mobile) CHF 43'000 CHF 6'000 CHF 48'000


WELCOME AD

PRODUCT PRICE G-CH PRICE F-CH PRICE G-/F-CH
Welcome Ad static (Desktop & Mobile)* CHF 17'000 CHF N/A CHF 18'500
Welcome Ad Video / 3D (Desktop & Mobile)* CHF 21'000 CHF N/A CHF 23'000

* bookable only national or G-CH / Production costs included

DESKTOP/TABLET (G-CH & F-CH)

PRODUCT CPM ROS CPM CHANNEL VISIBILITY
Wideboard CHF 32 CHF 36 Ø 85%
Wideboard XL CHF 48 CHF 52 Ø 83%
Video Wideboard Premium CHF 56 CHF 62 Ø 86%
Maxiboard CHF 27 CHF 30 Ø 84%
Halfpage Ad CHF 36 CHF 40 Ø 94%
ImageHead** CHF 62 CHF 70 Ø 95%
Poster Ad* CHF 60 Ø 93%
Video Poster Ad** CHF 65 CHF 72 Ø N/A
Sitebar Ad / Liquid Ad** CHF 52 CHF 56 Ø 93%
IAB Leaderboard CHF 20 CHF 23 Ø 84%
IAB Skyscraper CHF 24 CHF 28 Ø 93%
IAB Rectangle CHF 18 CHF 21 Ø 88%
Wallpaper CHF 64 CHF 68 Ø 95%

* No ROS price because these formats can only be played out on the fronts.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.



MOBILE (G-CH & F-CH)

PRODUCT CPM ROS CPM CHANNEL VISIBILITY
Rectangle CHF 32 CHF 36 Ø 78%
Wideboard CHF 25 CHF 28 Ø 80%
Fullpage AD / Ricchi CHF 48 CHF 52 Ø 67%
Halfpage Ad CHF 58 CHF 62 Ø 73%
Banner CHF 17 CHF 19 Ø 74%
ImageHead** CHF 62 CHF 70 Ø 92%
Poster Ad* CHF 56 Ø 92%
Video Poster Ad** CHF 61 CHF 67 Ø N/A
Vertical Video Ad CHF 65 CHF 72 Ø N/A

* No ROS price because these formats can only be played out on the fronts.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.



IN READ (G-CH & F-CH)

PRODUCT CPM ROS CPM CHANNEL
InRead Flow* CHF 55 CHF 60
InRead Carousel* CHF 55 CHF 60
InRead Canvas* CHF 55 CHF 60
InRead Scroller* CHF 55 CHF 60
InRead Cinemagraph* CHF 55 CHF 60
InRead Slideshow* CHF 55 CHF 60

* For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.



CONTENT ADVERTISING

PRODUCT PRICE G-CH PRICE F-CH PRICE G-/F-CH
Native Story CHF 13'000 CHF 3'300 CHF 16'300
Native Video incl. Social Media Extension CHF 18'000 CHF 4'500 CHF 22'500
Content Bridge CHF 8'500 CHF 1'800 CHF 10'300
Promotion / Contest CHF 8'750 CHF 3'000 CHF 11'750
Social Media Extension (Instagram Story Slide / Video Feed Post) CHF 2'200 CHF 800 CHF 3'000


SOCIAL MEDIA ADVERTISING

PRODUCT PRICE G-CH PRICE F-CH PRICE G-/F-CH
Street Survey CHF 18'000 CHF 18'000 CHF 36'000
Sponsored Video Social Media CHF 25'000 CHF 25'000 CHF 50'000
Sponsored Video CHF 35'000 CHF 35'000 CHF 70'000
Social Media Fact Feed Post CHF 8'800 CHF 2'200 CHF 11'000
Social Media Fact Feed Post Video CHF 7'500 CHF 7'500 CHF 15'000


VIDEO ADS / BUMPER AD (G-CH & F-CH)

PRODUCT CPM ROS CPM CHANNEL
Video Head** CHF 70 CHF 78
Pre Roll Spot* CHF 75 -
Bumper Ad* CHF 45 -
Teads InRead Landscape (Standard) CHF 55 CHF 60
Teads InRead Square CHF 55 CHF 60
Teads InRead Vertical CHF 70 CHF 75

* Can only be booked ROS.
** For a minimum booking volume of CHF 15,000/campaign, watson assumes the production costs (for 1 creative/language). Additional creatives (also for deviating targetings such as geotargeting) for an additional charge.

Prices valid from 01.01.2023. All prices gross in CHF and excl. VAT.

SPECIAL DISCOUNTS
- Education and training 15%
- Culture and events 30%
- Political advertising 15%
- Charitable institutions 30%
- Charitable institutions with Zewo certification 50%

QUESTIONS?

We are happy to help! You can reach us at:

+41 (0)44 508 39 71
sales@watson.ch

DANKE FÜR DIE ♥
Würdest du gerne watson und unseren Journalismus unterstützen? Mehr erfahren
(Du wirst umgeleitet, um die Zahlung abzuschliessen.)
5 CHF
15 CHF
25 CHF
Anderer
twint icon
Oder unterstütze uns per Banküberweisung.
Das könnte dich auch noch interessieren:
0 Kommentare
Weil wir die Kommentar-Debatten weiterhin persönlich moderieren möchten, sehen wir uns gezwungen, die Kommentarfunktion 24 Stunden nach Publikation einer Story zu schliessen. Vielen Dank für dein Verständnis!