This video format is characterized by high viewability. The user decides here whether he wants to view the advertising message in large format or in a reduced version. If the user scrolls down during the large view of the ad, the video head zooms back to the size of a wideboard and gives the editorial content back its place.
As a pre-roll/bumper ad placement within the video content of our portal, your spot enjoys a high level of attention. The combination of your brand message with the video content chosen by the user has a strong positive impact on the product you are advertising and hits the nerve of the time.
The In-Read is a context-sensitively placed video format that is embedded within an editorial article. As soon as it appears in the user's visible area, it is played via autoplay. Of course, it is possible to scroll over the video without any problems, which means that the user is not impaired in his reading flow.
The large video format immediately attracts attention and allows products or services to be presented in a particularly impressive way. The 9:16 (mobile) videos can be delivered in the highest resolution without compression.
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sales@watson.ch
