PROGRAMMATIC ADVERTISING

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PROGRAMMATIC ADVERTISING

How can you buy programmatically from watson? The entire watson inventory is available via Google Ad Manager and Xandr for all programmatic buyers who purchase via a demand-side platform (DSP).

SERVICES OF THE FORMAT

Code of Conduct

Programmatic advertising has to fight prejudices time and again. To ensure transparency, quality and security in the market, IAB Switzerland joined forces with the Bundesverband Digitale Wirtschaft (BVDW) e.V. and IAB Austria in 2017 and launched the Code of Conduct Programmatic Advertising.

In 2018, this self-commitment in the area of programmatic advertising was revised and can now also be signed by agencies and advertising clients. watson supports this effort and has already signed the Code of Conduct at the beginning.

SPECIFICATIONS

Required information to create private deals:

• Seat ID for Google Ad Manager and Xandr
• the desired formats
• the desired language of the deals

The following ads may not be placed with us:

The usual market restrictions apply: expandable ads, ads with sound autoplay, illegal ads, religious or spiritual ads are not allowed.

PRICING

For deal creation or general questions around Programmatic please contact us at:
[e-mail] or [phone]

watson is one of the first Digital Ad Trust certified websites. Here you can find more information on the topic