SOCIAL MEDIA ADVERTISING

BILD: WATSON

SOCIAL MEDIA ADVERTISING

OVERVIEW BROADCASTING SOCIAL MEDIA CHANNELS

SPONSORED VIDEO DELUXE

Best Practice SRK Schweiz

With our Sponsored Video Deluxe, you can reach your target audience across all social media platforms and on watson. We develop high-quality editorial content that picks up on your messages and focus topics from the briefing and is tailored specifically to your target audience. We produce a format-appropriate video for our social media channels Instagram, TikTok, and Facebook. Your social media account will be mentioned in the caption and labeled as a “paid partnership” with a direct link. In addition, we prepare an article for watson and integrate the video directly into it. This allows you to benefit from a permanently accessible video and an editorial article with a link to your social media account.

• Services and specifications

PRICING*

• D-CH: 23'000.-
• F-CH: 23'000.-
• D-/F-CH: 46'000.-

SPONSORED VIDEO SOCIAL MEDIA PLUS

Best Practice Ticino Turismo

With our sponsored videos on social media, you can reach your desired target group via watson's wide-reaching social media channels. Based on your briefing, we will design an authentic, platform-appropriate video that attracts attention and effectively conveys your message to your target group. Furthermore, your social media account will be mentioned in the caption and labeled as a “paid partnership” with a direct link. The video will be played on our social media channels TikTok, Instagram, and Facebook in the appealing watson “look and feel.” You benefit from a permanently accessible video with a link to your social media account.

• Services and specifications

PRICING*

• G-CH: 18'000 francs
• F-CH: 18'000 francs
• G-/F-CH: 36'000 francs

SPONSORED VIDEO
STREET SURVEY​

With the Sponsored Video Social Media Street Survey, we bring your topics directly to your target group on the street. Based on your briefing, we develop a tailor-made questionnaire and implement it in an authentic street survey. The video can be staged as a classic survey or quiz and conveys your message in an entertaining and informative way in the watson style. The video will be played on watson's social media channels Instagram, Facebook and TikTok. Your social media account will also be mentioned in the caption and labelled as a ‘paid partnership’ with a direct link. You will also benefit from a permanently accessible video with a link to your social media account.

• Services and specifications

PRICING*

• G-CH: 15'000.-
• F-CH: 15'000.-
• G-/F-CH: 30'000.-

FACT FEED POST

Best practice whiskas/Pedigree

With our Social Media Fact Feed Post we prepare content in the form of infographics for your desired target group based on your briefing. We also simplify complex content and present it in a visually appealing way to promote understanding of topics that require explanation. The content is published on watson's Instagram and TikTok social media channels. In addition, your social media account is mentioned in the caption and labeled as a “paid partnership” with a direct link. You also benefit from a permanently accessible carousel post with a link to your social media account.

• Services and specifications

PRICING*

• G-CH: 11'000 francs
• F-CH: 6'000 francs
• G-/F-CH: 17'000 francs

FACT FEED VIDEO

Best Practice whiskas/Pedigree

As a supplement to the fact post, we convey your messages to the desired target group in a moderated fact video. By combining the static fact post with the moving images of the fact video, we maximize your visibility and reach the target group in two different, complementary ways. The video is played on watson's social media channels Instagram, Facebook, and TikTok. In addition, your social media account is mentioned in the caption and labeled “paid partnership” with a direct link. You also benefit from a permanently accessible video with a link to your social media account.

• Services and specifications

PRICING*

• G-CH: 7'500 francs
• F-CH: 7'500 francs
• G-/F-CH: 15'000 francs

SOCIAL MEDIA COMPETITION

Best Practice Street Parade

With the social media competition, you can put your brand or product at the center of the Watson community. The competition is created in a playful look using graphics for the Instagram social media channel. In the form of a competition or prize draw, an attractive prize, for example in the form of a voucher or a product, can be raffled off. Users can easily participate via the comments section. The social media competition specifically increases engagement and brings your brand or product closer to your target audience.

• Services and specifications

PRICING*

• D-CH: 9'000.-
• W-CH: 5'000.-

SOCIAL MEDIA EXTENSION

With the social media extension, your content will appear prominently in the Instagram story. The format can be flexibly booked as an addition to a promotion or native ad, ensuring additional visibility on the Instagram social media channel. The integrated link function also directs traffic to your article on watson, further increasing the reach and engagement of your content.

PRICING

• D-CH: 2'200.- per slide
  (at least two slides must be booked)​
• F-CH: 2'200.- per slide
  (at least two slides must be booked)​

*These prices are always gross prices.

QUESTIONS?

We are happy to help! You can reach us at:

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